A perfect piece for our course

What Nocera is describing is moral hazard in business practice and thus low expectations by consumers when the efficient solution would be no moral hazard and trust by consumers.

The Baby Formula Barometer - NYTimes.com via kwout

Creating the pre-conditions for trust

This is an interesting profile of a company called Airbnb.  They have achieved scale in what seems a cottage industry.  (Please pardon the pun.)   The issue for us is whether there are principles to distill from this example about how to generate trust and then sustain it.

Welcome to the ‘Sharing Economy’ - NYTimes.com via kwout

I hope our class can do a bit of this.

"Discovery consists of seeing what everybody has seen and thinking what nobody has thought."
       -- Albert Szent-Gyorgyi